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mkt530 midterm solved papers by moaaz


mkt530 midterm solved papers by moaaz



mkt530 midterm solved papers


mkt530 midterm solved papers



mkt530 midterm solved papers pdf


mkt530 midterm solved papers pdf


mkt530 midterm solved papers




My Today MID TERM Paper (17-Dec-2016)



Subjective Questions:
My Todays Paper:
1-Briefly explain the marketing concepts? Marks 5
2-How left hemisphere is different from right hemisphere, discuss with help of an example. Marks 5
3-Marketers use consumption pattern to understand personalities of customers, what type of personalities have been founded on consumption pattern, discuss them with example – Marks 5
4-Being a manager of pharmaceutical company, you are required to collect data regarding the feedback of pain killer jell from customers, what method you will apply to collect the data? discuss. Marks 3
5-Create a compression between performance and conformance with the help of real life example. Marks 3
MCQz were conceptual but easy.
Best of Luck



mkt530 my mid term paper 9.12.12



paper was very conceptual,
all MCQz were conceptual:
here are my long term question
Q1.UBL slogan about travel cheque " don't leave home without them" indicate which need of Maslow hirechry of need?
Q2.tobaco company launch a new product menthol cigrett suggest model to diffues this new product in market?
Q3. utility function impute utility for consumer create a positive attitude. how competitive brand use this function briefly explain
Q4. a question was whoes correct wording i forgot but its meaning was, a company offer a discount on a product which boost sale but after that it fails explain why?
Q5. factors in attitude towards behavior model causing increased online shoping
Remember me in ur prayers


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Mid Term paper on 19-12-2012 by Owais Shafique



otal 27 Questions for 41 Marks. Time 60 Minutes
There were 22MCQs,
all new and every single one was conceptual.
The whole paper was conceptual.Short Questions.(Not Exact Wording)
1.Howan Automobile Manufacturercan use needs for Marketing? Briefly Explain?(3 Marks)
2.What are the implicationsof Selective Perception, Selective Interpretation and Selective Attention for advertisers?(3Marks)
3.How can marketers market a washing machine to men. Discuss in the light of Two Brain (Left and Right Hemisphere) Theory?(3 Marks)
4.Can marketers create “Positive association with a product”? Comment based on the Classical ConditioningTheory?(5 Marks)
5.This Question was about “Attitude TowardsBehaviour Theory”and its factors or something? (not very clearly described in hand-outstherefore I can just reproduce this much of the question)(5 Marks)




Nuz IK (MSBA) on June 8, 2014 at 12:09am



My today's paper
Mcqs are very easy and the questions are:
1.About segmentation 3 m
2. Tri-component model 3m
3. conditional classic theory 5m
4.about re-positioning 3 m
5.about attitude toward behavior. 5m
in short paper is v.easy mcqs from the handout and conceptual but easy
all the best for coming exams



MKT530 Current Midterm Papers Fall 2014



Mcqs were very easy and the questions were:
1.About segmentation 3 m
2.Tri-component model 3m
3.conditional classic theory 5m
4.about re-positioning 3 m
5.about attitude toward behavior. 5m
in short paper is v.easy mcqs from the handout and conceptual but easy.




Mrs.Nida Alamgir on January 17, 2015 at 9:38am



1: tobacco company launches new product menthol cigarette.suggest model to diffuse this new innovative product in market.3 mrks
2: how can marketers market a washing machine to men?3 mrks.
3: foot in the door technique pay identification based question tha.5 mrks.
remaining 2 long questions i totally forgot.



Nuz IK (MSBA) on June 8, 2014 at 12:09am



My today's paper
Mcqs are very easy and the questions are:
1.About segmentation 3 m
2. Tri-component model 3m
3. conditional classic theory 5m
4.about re-positioning 3 m
5.about attitude toward behavior. 5m
in short paper is v.easy mcqs from the handout and conceptual but easy
all the best for coming exams



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